Friday, September 19th, 2025 ​​
​​​​​​SwipeFile​: Inspiration for your marketing.
​​​​​​CopywritingCourse​​​​​​: Get REALLY good at selling.

Swipe:

I'm trynna make ​SwipeFile​ the best damn repository of marketing ads, emails, and business techniques in the world!

Goal for Readers: Have the highest "idea-per-session" ratio.

This is a little re-design we're doing to make reading it smoother, and the lowest amount of "clicking" as possible:

1.) Please, always give me feedback on this (even if brutal).
2.) Send screenshots/links of any of your marketing that you want included!

This is what the layout will be like soon for all posts (many AI-assisted):

Lemme know if you have thoughts on this layout or how to make it more badass!

Wisdom:

Here's 10 quick copywriting lessons you can put in your pocket:

• Clear beats clever every time.

• Specifics sell, vagueness repels.

• Cut the fluff: if a word doesn’t sell, delete it.

• A strong value prop does 80% of the selling.

• Benefits > Features (but features prove benefits).

• Write like you’re talking to one person, not a crowd.

• Curiosity opens the door, clarity keeps people reading.

• Always test—your guesses aren’t as good as the market’s.

• Make your copy scannable: short sentences, bullets, white space.

• People don’t buy products—they buy better versions of themselves.

Bonus 11th tip: Always slide people down the ​"Slippery Slope!"​

Interesting:

Did you know A.I. learns through reading articles, same as humans?

Here's an interesting graph that shows the percentage of content ingested by AI from different sites:

Kind of crazy that REDDIT of all places is by far the #1 source!

Ironically Reddit produces zero of it's own content, it's essentially the worlds largest public forum, which is why there's so many human experiences and recommendations it can pull from.

So while there's a lot of BS on Reddit, there's also a lot of unique experiences you can only find in Reddit comments.

Picture:

I got married one year ago (Sept 21st, 2024)!

Here's the horse I rode into the wedding on:

I was 9 or 10 feet in the air, and we crossed a bridge with ~3 foot railings, and since everyone was dancing, the whole bridge starting shaking!

The bride and her crew welcomes me, they watched the Baraat procession as I arrived over the bridge:

Some shots hanging out before with my groomsmen:

The religious ceremony:

It's already been a super exciting year, and that wedding was so awesome :)

Essay:

Here's a cool ​"11 ways to make money with email"​ list (below I give my experience with each):

I've personally tried all of these, here's my experience with each

1. Add a digital tip jar to your free content: I did this once, it made a few bucks, didn't really promote it. I would do it again but only if I mentioned it at the end of every video or podcast.

2. Promote affiliate products: I sometimes attach little affiliate links here and there, it makes me a couple hundred bucks a month. It's not great, but it's a little "bonus money."

3. Sell digital products directly to your list: This one is huge and can be a real business, although I would say this is harder than it was 5 years ago. You (often) have to "up the offering" from simply a course to something else (like community or a service or a cohort).

4. Run paid newsletters or newsletter subscriptions: I don't currently do this, but another product I was involved with Hustle Trends did this and it worked great, it offered exclusive newsletter sends and a community.

5. Offer recurring subscriptions (for something beyond just the newsletter itself): I do this for ​CopywritingCourse.com​ and it works great.

6. Sell virtual or downloadable content (courses, ebooks etc): This does work well, and I would argue a book I sell on Amazon is by far the most "passive income" thing I sell. It requires zero work compared to other products.

7. Use paid sponsorships or ads in your emails/newsletter: This can work very well, but it has a lot of downsides such as it's cyclical, sponsors will go hard for a while then stop, you constantly have to meet with sponsors and such. Companies have whole teams dedicated to managing partnerships like this. But yes, they CAN work very well if you have a sizable audience.

8. Do product launches & one-time offers to your email list: This definitely can work if you have a product and audience that match.

9. Bundle products or offer special, limited-time deals for subscribers: This is what ​AppSumo​ does and it's an $80m/yr company! Software bundles work especially well. People can buy one package and get several softwares for deep discounts.

10. Use upsells or cross-sells (offer related or higher-value products): Definitely works. If someone buys something you offer, there's a chance you could offer them something even more higher value for a higher price.

11. Create premium content or gated content for subscribers who pay more: We do this with ​CopywritingCourse​ already, and are just starting this with ​SwipeFile​.

Splurge:

I'm following along as Shaggy posts ​trying to get $100,000 in Christmas Lights installations​ in the next 3 months.

He made $50,000+ in 2 months last year doing this, and he's trying to double it, and is documenting all the juicy details! Here's was last years numbers:

Follow him here ​@ShaggyEells​!

Hope you have a great weekend!
Sincerely,

Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: