🎤 The SWIPES Email (Friday, March 7th, 2025)
Friday, March 7th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
Swipe:
I'm a biigggg fan of "Show Don't Tell" and this YouTube email NAILS it!
This great email from YouTube doesn't need a lot of copy because it simply show gif's of the features in action.
An overall great email notifying people of cool upgrades!
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See how each feature is just literally demonstrated in the gif??
Wisdom:
I was doing a talk with my buddy Sam Parr and a random formula he had was finding your value an influencer in a specific field it was:
It basically takes 3 things:
- Influence over your audience
- Their buying power
- Size of audience
...and multiplies them together to get a rough estimate if you're valuable as an influencer.
For example if you have a big audience of people, but they have low purchasing power...that's not as good as having a smaller audience but with HUGE purchasing power.
Here's a pic from stage:
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Me goofing around on stage 😂
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Anyhow....neat formula!
Influence Over Your Audience
X
Their Buying Power
X
Size of Your Audience
= = = = = = = =
Your Value As An Influencer
Interesting:
Speaking of that conference, our buddy Nick Gray takes you backstage with Sam Parr and others at the Newsletter Marketing Summit to show you what happens in the halls:
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Picture:
Also at that Newsletter Marketing Summit I took a bunch of notes.
I sincerely apologize for my bad handwriting (even ChatGPT was like "damn this is hard to read...) 🤣
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Page 2:
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Page 3:
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Page 4:
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Also right after that conference we had a bunch of friends in town so did a little meetup with the fams!
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Essay:
One thing I think many people have missed about CopywritingCourse is that we're actually mostly a SERVICE not a course!
It works like this:
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Basically we take your first draft of a piece of marketing, then multiple people review/re-write, and it ends up being much stronger:
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I actually think a "service" component is almost a must-have for anyone selling a course now, as free information is better than ever.
We've also long been fans of weekly Office Hours where people collaborate live and update pieces of their marketing:
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Splurge:
I am running an experiment starting next week on a signup form on SwipeFile.com. It's a form we have underneath all the swipes, it looks like this:
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The conversion rate on average is 0.76%, peaking at 2.98%.
For an average week it's roughly 1.79%. See the stats:
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However, I wanna get this to a consistent 5% conversion rate or more!
Here's a super crappy mockup of how it'll look shortly:
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It will offer the reader FOUR different cool downloads if they signup, plus our weekly newsletter (which you're reading right now).
I will report back with the findings of this A/B test in 2 weeks.
What do YOU think?? Will this:
A.) Increase signups
B.) Decrease signups
C.) Do nothing
Reply back to this email and lemme know!!
Sincerely,
Neville Medhora
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P.S. Checkout some wins from Copywriting Course members:
We also do weekly Live Reviews each week....we clip them up for members to watch:
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