Friday, May 30th, 2025 ​
​​​​​ ​​SwipeFile.com​​​​​​: Inspiration for your marketing.
​​​​​​CopywritingCourse.com​​​​​​: Get good at selling (join for a year, try it)!\

Swipe:

Checkout this split test resulting in +367% more conversions we did on ​SwipeFile.com​.

We asked everyone which variation they would would work: A, B, C, D, or E...here's the variations we tested:

....the readers of this email guessed correctly: Variation A won!

You were right, version A won!! Here is the stats:

Version A got +367% more signups! 😎

That is crazy because it means for every 1,000 people going to SwipeFile.com, instead of 10 people signing up to our email list, it is 46 people signing up.

Multiply this by a year worth of traffic and that is SIGNIFICANT. That's the power of ​copywriting and optimizing​.

Wisdom:

Technically this concept is called ​"The Hedonic Treadmill"​ but I think that gives it a bad connotation.

This is how people think something is awesome, get used to it, then try to do better:

In life I've noticed many people (including myself) go through these periods where you move up in life in some way:

• Get a new apartment.

• Buy a cool new car.

• Start making more money.

....and at first there's this fun boost of motivation. But slowly, day by day, you "get used" to this newfound luxury.

You get used to the new apartment, and start wishing for more space.

You get used to the new car and the excitement fades a bit.

You get used to your new income and it becomes your new baseline.

I PERSONALLY DON'T THINK IT'S BAD, IT'S NORMAL!

We're human, and we adapt to our surroundings, start seeing it as normal, then branching out and trying out new experiences.

This desire to want more and try new things is how humans got to where we are.

Interesting:

This is so hilariously true about making viral content:

You'l carefully plan out all sorts of content, yet a random post you made in 2 seconds ends up being a hit! 😂

This is the humbling REALITY of Instagram and other social platforms.

Picture:

This is funny commentary from ​Shaan Puri​ that to grow a podcast you have to do a couple of obvious things, but it's very very very hard to incorporate those into your daily routine!

This is also common for other things in life that require a routine but you just don't wanna do them!

There's so much stuff we KNOW we should do, but actually getting them done is hard 🤣

Essay:

This is good advice, and a dubious behavior to watch out for:

"Toxic Compassion"

It's when people are so compassionate that they end up enabling bad behavior, which is worse than just confronting it immediately and dealing with a small amount of uncomfort.

A great essay by ​Chris Williamson​

Splurge:

Very cool reminder that if you want an A+ business, you've got to have a good report card, and not be falling behind in a bunch of areas:

The post says:

You can't expect an At business when your report card looks like...
- Financials: D+
- Mindset: B-
- Strategy: C+
- Leadership: C
- Team: B-
- Client Results: B
- Marketing Strategy: C+
- Sales Conversion: B-
- Time / Focus: C

Hope you enjoyed!
Sincerely,

Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: