🎤 The SWIPES Email (Friday, June 13, 2025)

Swipe:

This company ​Uzon​ gave their shampoo bottles a funky new shape and sales exploded.

The packaging designed to look like "fruits" garnered them a lot of free attention 🤣

I saw another example of this recently with this ​grenade hot sauce" packaging​:

Wisdom:

I was first introduced to this style of thinking I assume is called "​spectrum thinking​" when I got to have dinner with Peter Thiel and some friends.

Whenever someone asked his opinion on something, he'd give a "spectrum of possibilities" for every answer, like this:

There was little emotion involved with giving a "spectrum" example because he wasn't attached to any one outcome.

Example: If I asked his thoughts on the future of the Dollar, he would respond: "Ok, here's 3 scenarios..."

Then he would give 3 different "scenarios" ranging from: - Normal and boring scenario. - Good and Bad mixed scenario. - Crazy worst case scenario.

Then he'd backup each scenario with data or comparable past events. Sometimes even while talking through the problem he'd update his possibility of a scenario happening!!

He rarely thought something was black and white, but that everything was a spectrum of possibilities.

It was super cool to see this kind of thinking in action....it's the true definition of an "open mind" because no hard conclusions are drawn, just possibilities of events based off current knowledge.

Interesting:

This image was titled, "Well played....horses" 🤣

This is actually a commentary on how AI might play out:

When horseless carriages came along (aka cars), people thought the horse industry would go away.

Ironically, it turns out there's actually more horses in the United States today than there were 200 years ago. And instead of horses having to run to get around, they're actually chauffeured in nice carriages across the country.

So this is a commentary that perhaps humans might be taken care of by robots in this same way and actually increase our life quality 😬

Picture:

My favorite copywriting lesson of all times is to:

Use the A.I.D.A. Formula to slide people down ​“The Slippery Slope”​ of content:

You can read all about how to use the slippery slope here in this ​video​: (No joke, this concept has changed people's careers):

Essay:

It feels like the old-fashioned resume is getting less and less valuable.

It's obviously a great way to summarize your achievements, but increasingly I'm seeing more people get creative to get hired or get contracts.

Checkout this great ​Ogilvy style print ad and story from Eric Glyman​ about hiring a 17 year old high school drop out with this ad:

Or checkout this 1 minute video demonstration on why Ankur should hire Henry:

Henry Belcaster 🌈

@HenryBelcaster·Jun 12

Link to tweet

Hey @ankurnagpal! You’re 1 step (me) away from creating your YouTube empire...

....the point is doing marketing like that can get you in front of people really quickly without going through the normal channels.

Splurge:

How much do you have to sell to make a million bucks? Let's break it down here using this ​Product Pricing Calculator​:

To make $100,000 you would need:

To make $500,000 you would need:

To make $1,000,000 you would need:

We have an easy ​calculator​ here for you to figure your own numbers out!

Hope you enjoyed!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: