How Fortune 100 Companies Sign $10M Deals

A friend of mine, now Head of Sales at a major tech services company based in NYC, shared how they close

massive deals in the U.S. Here's the 5-step playbook:

1. Initial Contacts: Build relationships with 20-30 VP-level decision-makers who control big budgets.

2. Private Dinner: Invite 10 of them to an upscale dinner focused on industry trends. It's framed as a valuable

networking event with peers.

3. VIP Experience: After dinner, offer front-row tickets to a major basketball game a big deal in the U.S.

4. Afterparty: The remaining 2-3 execs are invited to a top strip club in NYC.

5. Closed Deal: One of them usually signs a $10M+ contract within a month. ~10% conversion rate.

Cost? Around $50K-$100K per event - but one deal pays for it all.