🎤 The SWIPES Email (Friday, July 25th, 2025)
Friday, July 25th, 2025
SwipeFile: Inspiration for your marketing.
CopywritingCourse: Optimize all your marketing.
Swipe:
This A.I.D.A. Formula Video gives an under-2-minute explanation of how to get people people to want a product you sell →
Instead of starting from a blank page when trying to sell something, try starting with the A.I.D.A. Formula. It will change your life (seriously it’s amazing)!
All you have to remember is: Attention, Interest, Desire, Action.
Wisdom:
Jason Cohen (founder of two unicorn companies) explains why you should send a monthly "investor report" even if you don't have official investors:
Interesting:
This shows the signups for a startup, and how it compounds over time then suddenly “comes out of nowhere” but in reality was a slooowwww grind to get there!
This is useful to keep in mind when you're grinding away on something for a long time. KEEP PUSHING!
Picture:
Fiction book rec: The Ancient Code by T.S. Falk
I go through soooo many of these fiction books reading at night, and it’s always fun to find one that holds your attention!
Essay:
SkinnyPop’s new look was a subtle but smart move as culture shifts from “diet” to “flavor.”
Jason Feifer noticed:
“Diet” is out. FLAVOR and FUNCTION are in. So that once-helpful word Skinny could become a liability.
𝗢𝗟𝗗 𝗣𝗔𝗖𝗞𝗔𝗚𝗘: “Skinny” jumps out of a plain bag, which is defined by sharp lines (suggesting control + restraint).
𝗡𝗘𝗪 𝗣𝗔𝗖𝗞𝗔𝗚𝗘: Emphasize delicious language and imagery, bordered by rough edges (looseness + play).
𝗣𝗥𝗢𝗗𝗨𝗖𝗧/𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚: It launched new flavors, and its marketing now says it’s “POPular” — playing off Pop, not Skinny.
Splurge:
Question: Have YOU ever used SwipeFile.com for anything??
Inspiration?
Ads research?
Other?
Reply to this email and let me know!
(Me scrolling SwipeFile for ideas)
We're releasing a bunch of cool new features on SwipeFile to make it the best place to find content for posting and get inspiration for ad campaigns!
Reply to this email letting me know what you've used it for.
Sincerely,
Neville Medhora
P.S. Checkout some wins from Copywriting Course members:
"Learning copywriting is helping me write tighter and more engaging video scripts." -FT
"This course is changing how I write everything, from landing pages to everyday emails. Everything I write is clearer and more persuasive." -DB
"You got me to put out my first video. I was hesitating for a full month. Huge success so far with crazy engagement!" -H
We also do weekly Live Reviews each week....we clip them up for members to watch:
