Comedians win. Storytellers win. Marketers win.
David Perell
@david_perell·May 29
Writing on Twitter taught me that how you say something is just as important as what you say. “Best idea wins” sounds compelling, but it ain’t true. Comedians win. Storytellers win. Marketers win. Substance needs style to pierce the culture.
A key insight from David Perell on how to make your ideas actually stick and stand out by adding some extra substance:
He says:
Writing on Twitter taught me that how you say something is just as important as what you say. “Best idea wins” sounds compelling, but it ain’t true. Comedians win. Storytellers win. Marketers win. Substance needs style to pierce the culture.
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