Have an ideal client in mind

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Published on Sep 18, 2025
aymanalabdul
Ayman Al-Abdullah đź§±
@aymanalabdul·Sep 3
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Building your business without an Ideal Client in mind is like writing a love letter and addressing it: "To Whom It May Concern" Don't take my word for it. Take Quentin's:

Ayman has some great advice for having an idea client when building. For AppSumo, Ayman created a persona called “Marketing Agency Matt” who owned a small marketing agency and needed to buy a lot of software. They build with Marketing Agency Matt in mind

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