Use Images

Images make your emails more fun and easier to read.

People’s eyes naturally gravitate towards images, eye tracking charts show this over and over:

Images make content more “screenshottable” and more shareable. It’s easier to share an image across social rather than just text. 

When making your emails try to include your own images, use AI images, or images from elsewhere (remember to credit them).

Here’s how much better content can be with images, watch this:

See how much more engaging things are with images?