The Law of Line Extension
Sam Parr
@thesamparr·Aug 5
The Law of Line Extension:
Trying to be everything to everyone ruins your brand.
Stretching your name across many products weakens your identify.
Launch a new brand instead.
Good: Honda going upmarket and making Acura.
Bad: Buzzfeed making stores at the airport and ovens.
Stick to what you’re known for. If you want to branch out, start a new brand. Honda did it right with Acura. Buzzfeed messed up with ovens.
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