Media is going to be more “winner-takes-all” as time goes on

Published on Aug 24, 2025
naval
Naval
@naval·Aug 7
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There is no demand for “average” content. Media is a winner-take all market. The AI-generated Library of Babel doesn’t have much value beyond the people steering and curating it. This is also why browsing feeds is a waste of time.

Naval Ravikant says there's no demand for average content and that media is a winner-take-all market because now everyone can generate AI stuff, so only some of the best stuff will win. 

I've watched this happen over time. I remember when I was a child, there was tons of demand for local newspapers that would have columnists that would write articles for their local area. But now, as information has been easily disseminated from one phone to everyone's phone in the world, you only need a couple of people to write about certain events to listen to and have a bunch of different takes. 

You don't necessarily need a journalist in your own hometown to do that for you anymore. What used to be a distributed effort of hundreds of thousands of writers across the world to get the word out about something, now only one person is really needed, or even 20 is good enough.


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