
“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...

Fill out this outline to create your own emails using aidaHere's what the AIDA Formula is in a nutshell:Attention: Get...

Great pyramid visual that breaks down purpose, strategy, and execution.By answering a few key questions at each level, you create...

Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...

A list of the 10 most important rules of marketing:1. Sell the benefits, not the features.2. Perfection is the enemy...

To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...