To Rules of Marketing

A list of the 10 most important rules of marketing:
1. Sell the benefits, not the features.
2. Perfection is the enemy of progress.
3. Scarcity drives demand.
4. It’s not about what you sell, its the story you tell
5. People buy outcomes, not products.
6. Give people a reason to act now.
7. Always leverage social proof.
8. Test, measure and learn.
9. Remove the risk in everything
10. Personalization drives conversions.