AIDA Formula Email Template
Fill out this outline to create your own emails using aida
Here's what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take action
Here's some examples:
Attention:
You are trying to get someone's attention with something they will think is interesting or curious. They might not be paying much attention, so this should be something very relevant to them!
Ex 1: "Do you have a 401K savings account?"
Ex 2: "I noticed you seem a little unhappy in life."
Ex 3: "Hey, do you workout?"
Interest:
Keep their interest with interesting facts, or interesting quotes, or interesting use cases.
Ex 1: "You can use these LED candle lights for accent lighting, to light up Halloween pumpkins, add some soft lighting to a room, or even as a nightlight."
Ex 2: "You're 85% more likely to workout if you schedule time the night before."
Ex 3: "Our insurance company has been around for 185 years, making us the most dependable insurance company in the United States."
Desire:
Make them desire the product/service themselves. Show them how life (or a task) will be better with your product.
Ex 1: "You can do it by hand, or sew dresses 35X faster with this handheld sewing device."
Ex 2: "Jason got a 35% bump in Shopify sales by installing this app. You can get similar results right away."
Ex 3: "Once I started using Calendly, I never had scheduling mixup for a call ever again."
Action:
Make them take a single specific action from this point. Tell them what to do next! This is often where you'll get a signup or make a sale.
Ex 1: "Signup to our email newsletter right here to get updates."
Ex 2: "Join the Member's Area and get unlimited access to the training."
Ex 3: "Reply to this email with your phone number and I'll call you."
