1919 Campbell's Vegetable Soup Print Ad
This copy heavy 1919 Campbell's Soup ad answers the simple question. "What shall we have for dinner?" making dinner simple....
1916 Campbell's Soup Ad
No headline was needed for this 1916 Campbell's Soup Ad. Red areas are most likely to attract attention, followed by...
Neville Medhora1962 Pink Dove Soap Print Ad
This is a famous 1962 Pink Dove Ad by Ogilvy. Red areas are most likely to attract attention, followed by...
1956 Schweppes Print Ad
This print 1956 print ad by Ogilvy showing Schweppes as priceless cargo. Red areas are most likely to attract attention,...
1969 Volkswagen It's Ugly Print Ad
This ad was published 2 weeks after the first lunar excursion modules landed on the Moon. Red areas are most...
1968 Volkswagen Testimonial Ad
In 1968 they literally printed a handwritten letter that was sent to Volkswagen's head office as an ad. Red areas...
Three Pronged Pricing
Three pronged pricing is how you can offer a super low price so you don't scare people away, but also...
1969 Sony Alarm Clock Print Ad
This Sony Ad showing the first alarm clock that you only have to set once. Red areas are most likely...
1966 Volkswagen Cost Print Ad
This 1966 ad focuses on the resale value of the Volkswagen. Red areas are most likely to attract attention, followed...
1962 If You Run Out Of Gas Volkswagen Print Ad
This 1962 print ad was part helps solve a problem when you run out of gas. Red areas are most...
1964 Volkswagen Sooner Or Later, Your Wife Will Drive Home Print Ad
This 1964 ad catered to men on reasons why they should buy a Volkswagen. Red areas are most likely to...
Neville Medhora1964 Zippo Lighter Print Ad
One of the Classic Zippo Lighter Print ads from the 1960's campaign. Showing that the Zippo still works 20 years...
DDBs Volkswagen’s Think Small Print Ad
This 1959 Volkswagen's ad created by DDB changed the Advertising industry Red areas are most likely to attract attention, followed...
Neville MedhoraOgilvy's Guinness Guide To Cheese Print Ad
Part of Ogilvy's Guinness Guide To... campaign. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and...
Chivas Regal Scotch Classic Ad
This is a 1976 Chivas Regal ad. They use price comparison to show this expensive scotch as a luxury item...
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7 Deadly Fascinations Bullet Point Formula
Lust (get what you desire / be what they desire) Slothfulness (this will help you be lazy / do less...
BGNGo Bullets Formula For Lists
Best Good Necessary Good, with Outcome Use this formula to bookend your bullet list with the two most compelling bullets.
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
1. You need a hero 2. You need a goal 3. You need conflict 4. You need a mentor 5....
The AFOREST Landing page or Blog Post Copywriting Forumla
Alliteration Facts Opinions Repetition Examples Statistics Threes (Repeat something three times to make it memorable.) You can pull things out...
The 12-Step Formula for Sales Letters
1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6....
The How-To Email Subject Line Formula
{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do...
Make Your First $ Headline Copy
Make Your First {$} in Just {Time} List-your-services marketplace example: Make your first $100 in just 24 hours Real estate...
Get Rid Of The Problem Headline Formula
Get Rid of {Problem} Once and For All Accounting software example: Get rid of your accountant’s fees once and for...
Are You Still Wasting Money On... Headline Formula
Are You Still Wasting Money on ______________ (Without Anything to Show for It?) Free shipping app example: Are you still...
