Jaguar declining sales after disastrous ad campaign.

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Published on Jul 4, 2025
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The car company Jaguar last year did a disastrous ad campaign that went very viral for being very provocative and different, but not about its cars, rather a concept. It completely backfired. In April 2000, they only did 49 sales of vehicles, whereas the previous year they did 1,961. That's an enormous drop in demand. 


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