If your business depends on telling people how to do something....

If your business depends on "telling people how to do something...."

...the erosion of your industry is upon you.

The good news is there's generally a simple adaptation to this when you realize there's many ways to monetize knowledge, but it will shift:

Phase 1: Tell your customer how to do it.
Phase 2: Do it with your customer.
Phase 3: Do it for your customer.