This is a funny image showing that prioritizing great content, making great stories, and making great systems is still what works right now...but a lot of attention is paid to letting AI rip and make hundreds of thousands of low-authority pages.
In my personal consulting, I'm seeing a lot of companies try all-AI content, but then quickly realizing it's not landing as well.
People don't want mass amounts of content, they want real results/stories/examples they can emulate.
AI can of course help make this, but just putting out a bunch of random AI advice won't be a defensible business for very long at all (bc everyone can do it, so it's no longer as valuable).
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