Awesome copy announcing “Once”

•

I like this!

Published on Sep 19, 2023

once-software

Source (once.com)

Analyzed by Swipebot

Loading analysis...

Command Palette

Search for a command to run...

Ad

Great emailers can sell at scale

Copywriting/Emails/Advice

The Law of Line Extension: Trying to be everything to everyone ruins your brand. Stretching your name across many products weakens your identify. Launch a new brand instead. Good: Honda going upmarket and making Acura. Bad: Buzzfeed making stores at the airport and ovens.

The Law of Line Extension

Copywriting/Tweets

8 qualities of a great swipe

Formulas/Wisdom/Copywriting

1956 Ogilvy "The man from Schweppes is here" print ad

Ads/Print Ads/Copywriting

High converting product page

Websites/Sales Pages/Landing Pages

Clever business card.

Copywriting/Social Media