8 qualities of a great swipe

When you save a "swipe" for your own swipe file, it's best if it has as least one of these 8 qualities.

1. Grabs Attention

• Uses bold visuals, unexpected language, or an intriguing hook.

• Makes you stop scrolling (if digital) or pause while flipping through pages (if print).

2. Teaches You Something

• Offers a unique insight, framework, or way of thinking about a problem.

• Shows an example of something working well (or failing miserably).

3. Proven to Work

• It’s from a successful campaign, ad, or strategy with measurable results.

• It’s been used by top companies, copywriters, or marketers.

4. Timeless Advice

• Not just trendy but something you could use again in different contexts.

• A strong template or structure that can be adapted.

5. Uncommon or Unique

• Not something you see everywhere—stands out from the noise.

• A creative twist on a classic approach.

6. Short & Digestible

• Easy to scan and understand quickly.

• Gets to the point without fluff.

7. Triggers an Emotion

• Uses persuasion principles (scarcity, urgency, social proof, authority, etc.).

• Triggers curiosity, FOMO, humor, fear, or desire.

8. Sparks Ideas for Your Own Work

• Makes you think, “I could tweak this and use it in my industry.”

• Gives you a framework to modify for your business or audience.

The best swipes have multiple of these elements, making them truly valuable and worth saving.