SumoCon

Event Marketing

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Published on Dec 1, 2017

SumoCon Event

Source (appsumo.com)

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Ad

Nick Gray goes backstage at a conference with Sam Parr

Event Marketing/Videos/Interesting

Famous “Endurance” Shackleton Ad

Ads/Print Ads/Event Marketing

rand-fishkin-audience-influenced-report-presentation-screen.jpg

Rand Fishkin's "Audience Influence Spending" Slide

Ads/Event Marketing/Data

ArtWalk, Park Party and Fireworks Flyer Map

Flyers/Event Marketing/Holiday Promos

Bootstrapped vs Venture Backed runway

Wisdom/Instagram/Images

The Law of Line Extension: Trying to be everything to everyone ruins your brand. Stretching your name across many products weakens your identify. Launch a new brand instead. Good: Honda going upmarket and making Acura. Bad: Buzzfeed making stores at the airport and ovens.

The Law of Line Extension

Copywriting/Tweets