Reforge Car Analogy Image

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Published on Sep 14, 2022

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Source (reforge.com)

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The Law of Line Extension: Trying to be everything to everyone ruins your brand. Stretching your name across many products weakens your identify. Launch a new brand instead. Good: Honda going upmarket and making Acura. Bad: Buzzfeed making stores at the airport and ovens.

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Cool image showing Tesla headlight progression.