Lesson From Dr. Squatch and Dude Wipes
Published on Jul 21, 2025
Will Nitze
@willnitze·Jun 23
Dr. Squatch and DUDE Wipes both get massively paid out.
Lesson?
Consumers - now more than ever - want brands with personality.
And acquirers / funds have fallen in line.
Will Nitze points out that brands with personality are what consumers want.
He says:
Dr. Squatch and DUDE Wipes both get massively paid out.
Lesson?
Consumers - now more than ever - want brands with personality.
And acquirers / funds have fallen in line.
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