From $100,000 to $2B, the differences in mentalities
Sam Parr
@thesamparr·Sep 22
What’s the difference between a $10m, $100m, and $1b lifestyle?
Asked this question in Hampton's Slack community since we have people worth $10m - $2b.
A few takeaways from the 50+ replies:
$50k – $100k liquid
• The first “I feel rich” for many in 20s.
• Bills stop
Sam Parr's tweet delves into the nuances between varying levels of wealth, igniting a thought-provoking discussion within Hampton's Slack community. Understanding these insights can help marketers craft audience-specific messages. As people hit $50k - $100k liquid, they first "feel rich," which is crucial for targeting their desires and aspirations.
What can marketers learn? Tailoring messages to acknowledge this phase can effectively engage an audience experiencing newfound financial freedom.
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