Use the A.I.D.A. Formula for selling anything

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Published on Jul 24, 2025 by Neville MedhoraNeville Medhora

The A.I.D.A. Formula uses psychology to get people to want your product. It can help you sell a product, a service, or even an idea.

Instead of starting from a blank page when trying to sell something, try starting with the A.I.D.A. Formula. It will change your life (seriously, it’s amazing).

All you have to remember is: Attention, Interest, Desire, Action. 

Let’s try to get someone to join our Copywriting Course using AIDA:

Remember we talked about getting people down a Slippery Slope? Well, the AIDA formula is perfect for sliding someone down:

Make sure to use the AIDA formula in your emails if you need help selling something.

🎧 Prefer listening to this? Here's a podcast version! 🎧

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