The AICPBSAWN Copywriting Formula

Attention – Biggest benefit, biggest problem you can solve, USP Interest – Reason why they should be interested in what you have to say Credibility – Reason why they should believe you Prove – Prove what you are claiming is true Benefits – List them all (use bullets) Scarcity – Create scarcity Action – Tell them precisely what to do Warn – What will happen if they don’t take action Now – Motivate them to take action now This jam packed formula covers everything.