Testing A Nike Strength Studio in Austin

So Nike is getting into the fitness studio game with several different types of studios, and I recently passed by a "Strength Studio" here in Austin, TX.

The different types of studios they are opening are running, HIIT training, and strength.

What's interesting is that since Nike is a biiiigggg company, they can plow $100,000,000 or more into opening these studios and it doesn't matter if they're profitable or not as they are used to promote Nike as a marketing expense and also promote their lines of products. Smart!

Here's the buildout I saw still in progress: