Remove excess words, use “more info” links


While I wasn’t actively interested in this service at the time, I did think this was a pretty good cold...

This simple email from The Morning Brew welcomes people to the newsletter, is very personal sounding, and helps direct them...

I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...

Bark Box created a funny signup voice by using a dog's voice to write their email signup form.
This is an interesting section from Ramp's sales page: A section saying "Here's what you can get done with Ramp...

This is a kind of gif-slash-video that explains how getting copy/email/pages reviewed inside Copywriting Course works. Many people don't intuitively...