Matt Gray "Clickable" Emails

This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday, he'll send a short email with no images that just has links. It's extremely short, making it very clickable.

This particular one has a cool subject line:
"Open to see my Bali office", and he's in Bali traveling, so you get to see his office which is really cool. But he doesn't show you any previews, so there's a lot of curiosity built up, so you definitely want to click one of these links, leading to very high click-through rates.

The full email looked like this: