Eight Sleep "Rental" Ad

This is interesting: Eight Sleep is doing RENTALS with their cooling mattresses.

Since their products can range in cost from $2,500 to $5,000 they are making this available for $219/mo to people who may not be able to afford it all at once, or for people who might want to "try it out first."

This is also interesting because they are trying to show the value of good sleep, and saying something like "Is getting great sleep worth $219/mo" is much easier than pricing it at $5,000!