Bellroy Wallets USP-Focused Hero Homepage

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Published on Jul 22, 2020

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Source (bellroy.com)

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We launched Tweet Hunter at $9/month. Seemed smart. "More people can afford it!" Every few months, we raised prices incrementally. $9 → $19 → $29 → $39 → $49 Expected: angry customers, mass churning. Reality: revenue exploded faster than churn.

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